• Strategy
  • Marketing
  • Management
  • brand management
  • Digital


Professional Status


About Me

Strategic thinking 360 Marketing expert, now looking to put my 20 years of experience across EMEA into action in a Senior Digital Marketing role, with a great, innovative company that shares my passion for achieving challenging objectives in fast-moving environments.

Having a proven track record at the highest levels in most aspects of marketing, with deep specialization in digital communications and PR, I recently graduated with an MBA executive programme with 6 key pillars; finance, marketing, management, strategy, innovation and leadership. My thesis on The Internet of Things (IoT) deepening my expertise in this fast-growing area.

My management style is democratic, although I can do “autocratic” if necessary, I prefer to inspire and manage by example. I am a team player, ethical and believe in what I do. Customer satisfaction is critical for me, alongside commitment to the job, Customer Relationship Management (CRM) and the firm.


EMEA Digital Content Marketing Manager

October 2006 to December 2014
  • Managing Dell products press reviews & influencers programs: tech trade, lifestyle, online/blog press, new product launch press conferences & customer events organization.
  • Solid PR experience acquired by thousands of product reviews, press tours and major press events, covering 500+ product launches.
  • Managing external PR Agencies on strategy & operations for France, Spain & Italy.
  • Co-leader/founder of the french Social Media team integrating marketing, CRM, tech support & sales managers to building and driving Dell’s France social media strategy.
  • Responsible for Product, Pricing, Placement, Promotion (Marketing 4P’s) - France, Spain & Italy.
  • Sales incentives management & coordination, training at DIS locations, processes improvement (BPI) within Brand, Marcom, Online, and supporting sales execution (Upsell/Crossell, etc).
  • High level of crossfunctional skills mandatory within Marketing, Sales, Tech Support & CRM.
  • Managing quarterly financial goals and key tactical & strategic priorities.
  • Assisting the UKI Desktop Brand Manager in product line, supply and demand management.
  • Supporting sales and conducting regular trainings and huddles.

Advertising & Direct Mail Assistant UK & Ireland

October 1999 to August 2001
  • Managing, implementing and assessing performances for Advertising & Direct Mail programs. Marcom campaigns administration, budget control & planning.

Sales & Marketing Assistant – France & Belgium

August 1998 to October 1999
  • Building and consolidating brand awareness.
  • Responsible for promotional plans: coordination with medias & multinational brands, events sponsorships, advertising campaigns & PR activities.

Customer & Technical Support Representative

July 1997 to July 1998

Customer Service Representative

July 1996 to July 1997
  • Benelux & France


Master Business Administration (MBA)

Montpellier Business School (France)
January 2015 to June 2016

Executive program: Finance, Management, Marketing, Strategy, Leadership & Innovation

Professional Thesis on Internet of Things (IoT)

Master International Marketing

University of Mons-Hainaut (Belgium)
October 1995 to June 1996

Master Economic & Social Sciences

University of Mons-Hainaut (Belgium)
October 1993 to October 1995

Bachelor Marketing & Foreign Trade

EPHEC - Brussels Business School (Belgium)
September 1990 to June 1993


  • French: mother tongue
  • English (fluent)
  • Dutch
  • Spanish
  • Marketing Strategy
  • Go-to Market Strategy
  • Strategic Partnerships
  • Business Strategy
  • E-commerce
  • B2B marketing
  • Consumer Marketing
  • Online marketing
  • Sales Enablement
  • Cross-functional Team Leadership
  • Management by influence
  • Partner management
  • Channel management
  • People management
  • Sales Management
  • Dealing with ambiguity
  • Event Management
  • Customer retention
  • Customer Satisfaction
  • Customer Experience
  • CRM
  • Customer Satisfaction
  • Direct Marketing
  • Advertising
  • Marcom
  • Digital marketing
  • Product Management
  • Product Launch
  • Product Development
  • Brand Management
  • Branding
  • Multi-Channel Marketing Management
  • Lead/Demand Generation
  • Press Relations
  • Press Releases
  • Press Conferences
  • Media Relations
  • Customer Relations
  • Social media marketing
  • Leadership
  • Leadership Development
  • Innovation


  • Internet of Things (IoT)
  • Multimedia entertainment
  • Support to NGO
  • Meeting different cultures
  • Concerts & festivals
  • Painting
  • Fashion
  • Design
  • Architecture
  • History
  • Economics
  • Horse riding