• Strategy
  • Marketing
  • Management
  • brand management
  • Digital

Contact

Professional Status

Unemployed
Available

About Me

Strategic thinking 360 Marketing expert, now looking to put my 20 years of experience across EMEA into action in a Senior Digital Marketing role, with a great, innovative company that shares my passion for achieving challenging objectives in fast-moving environments.

Having a proven track record at the highest levels in most aspects of marketing, with deep specialization in digital communications and PR, I recently graduated with an MBA executive programme with 6 key pillars; finance, marketing, management, strategy, innovation and leadership. My thesis on The Internet of Things (IoT) deepening my expertise in this fast-growing area.

My management style is democratic, although I can do “autocratic” if necessary, I prefer to inspire and manage by example. I am a team player, ethical and believe in what I do. Customer satisfaction is critical for me, alongside commitment to the job, Customer Relationship Management (CRM) and the firm.

Experience

EMEA Digital Content Marketing Manager

DELL SA
October 2006 to december 2014
  • Managing Dell products press reviews & influencers programs: tech trade, lifestyle, online/blog press, new product launch press conferences & customer events organization.
  • Solid PR experience acquired by thousands of product reviews, press tours and major press events, covering 500+ product launches.
  • Managing external PR Agencies on strategy & operations for France, Spain & Italy.
  • Co-leader/founder of the french Social Media team integrating marketing, CRM, tech support & sales managers to building and driving Dell’s France social media strategy.
  • Responsible for Product, Pricing, Placement, Promotion (Marketing 4P’s) - France, Spain & Italy.
  • Sales incentives management & coordination, training at DIS locations, processes improvement (BPI) within Brand, Marcom, Online, and supporting sales execution (Upsell/Crossell, etc).
  • High level of crossfunctional skills mandatory within Marketing, Sales, Tech Support & CRM.
  • Managing quarterly financial goals and key tactical & strategic priorities.
  • Assisting the UKI Desktop Brand Manager in product line, supply and demand management.
  • Supporting sales and conducting regular trainings and huddles.

Advertising & Direct Mail Assistant UK & Ireland

DELL SA
October 1999 to august 2001
  • Managing, implementing and assessing performances for Advertising & Direct Mail programs. Marcom campaigns administration, budget control & planning.

Sales & Marketing Assistant – France & Belgium

RYANAIR plc.
August 1998 to october 1999
  • Building and consolidating brand awareness.
  • Responsible for promotional plans: coordination with medias & multinational brands, events sponsorships, advertising campaigns & PR activities.

Customer & Technical Support Representative

COMPAQ COMPUTERS
July 1997 to july 1998

Customer Service Representative

UNITED PARCEL SERVICE (UPS)
July 1996 to july 1997
  • Benelux & France

Education

Master Business Administration (MBA)

Montpellier Business School (France)
January 2015 to june 2016

Executive program: Finance, Management, Marketing, Strategy, Leadership & Innovation

Professional Thesis on Internet of Things (IoT)

Master International Marketing

University of Mons-Hainaut (Belgium)
October 1995 to june 1996

Master Economic & Social Sciences

University of Mons-Hainaut (Belgium)
October 1993 to october 1995

Bachelor Marketing & Foreign Trade

EPHEC - Brussels Business School (Belgium)
September 1990 to june 1993

Skills

  • French: mother tongue
  • English (fluent)
  • Dutch
  • Spanish
  • Marketing Strategy
  • Go-to Market Strategy
  • Strategic Partnerships
  • Business Strategy
  • E-commerce
  • B2B marketing
  • Consumer Marketing
  • Online marketing
  • Sales Enablement
  • Cross-functional Team Leadership
  • Management by influence
  • Partner management
  • Channel management
  • People management
  • Sales Management
  • Dealing with ambiguity
  • Event Management
  • Customer retention
  • Customer Satisfaction
  • Customer Experience
  • CRM
  • Customer Satisfaction
  • Direct Marketing
  • Advertising
  • Marcom
  • Digital marketing
  • Product Management
  • Product Launch
  • Product Development
  • Brand Management
  • Branding
  • Multi-Channel Marketing Management
  • Lead/Demand Generation
  • Press Relations
  • Press Releases
  • Press Conferences
  • Media Relations
  • Customer Relations
  • Social media marketing
  • Leadership
  • Leadership Development
  • Innovation

Interests

  • Internet of Things (IoT)
  • Multimedia entertainment
  • Support to NGO
  • Meeting different cultures
  • Concerts & festivals
  • Painting
  • Fashion
  • Design
  • Architecture
  • History
  • Economics
  • Horse riding